Maintain consistent branding by keeping your logo in the same place on your pages and adopting a consistent color scheme.
If you want the user to pay attention to a certain section of your website use heavier fonts for your titles and contrasting colors for links.
Keep buttons the same. This helps the user to identify where the navigation points are and where they can click.
Structure your content to feet the needs of your user and make sure your design is responsive and your images load quickly.
Create a simple typography style for different elements of your site – from the main header to bullet points, to status messages.
Use this space to your advantage. It will make your content more digestible while also leading the user to focus on the elements surrounding the text.
These days, this can be more than half your traffic, so make sure your site is visible on mobile, and acts in a “responsive” manner.
Keep your website in balance, either via symmetrical balance or asymmetrical balance. We – humans – really like balance.
Respond to the inquires inside of the live chat as much as possible with a minimum of one hour per day, get to know your users/customers.
It’s important to collect data from your users – monitor their clicks, measure how much time they spend on the page, survey them, etc.