3 Important Benefits of Digital Public Relations

The integration of Public Relations (PR) into your digital marketing campaign is extremely important these days. Here are three areas of digital marketing that can directly benefit from an integrated digital public relations effort. Benefit #1: SEO QUALITY BACKLINKS: Google now penalizes sites that gain backlinks in shady ways and rewards those that gain them […]

The Recruiting Funnel

The Funnel INQUIRY/PROSPECT Think beyond the job board. Recruiters now seek prospects from a wide variety of sources-including employee referrals and social networks, which help them reach even passive candidates and establish a respected employment brand. TALENT POOL In this stage, recruiters identify potential candidates by targeting essential skill sets both for open requisitions and […]