Back- End Cleanup
First thing first! Make sure to do a diagnosis of your site. Check your titles, meta tag, meta description, and H1 tag.
Content is King
You MUST have keyword-rich, authoritative content on all of your pages. Don’t fluff and stuff with spam. Make sure the Google spider can clearly identify what your site is about.
Hook up Google Analytics
This allows you to track how often a visitor visits your site, how long they stay on each page, which pages, they like, which pages they bounce off of, what pages are not getting visits, what pages are getting visitors from Google, etc..
Getting reputable, relevant, and well-respected websites (by Google’s standards) to link back to your site will Dramatically improve your Google ranking.
A citation is a place online where someone can find a business’s information. This includes sites like CitySearch, CitySquare, Adlocal, Bing, Yelp, Yahoo, Facebook, etc.
Understand that results won’t come overnight and the Google Algorithm is ever-changing. You are going to need to give your site some TLC on a regular basis.
Google Map Listing
If you’re operating a business with a physical location, you NEED to have this done, Getting listed in the map section is crucial since much of the search traffic discontinues after the #3 listing in Google Maps.
Have your Google Map listing up? Make sure you’re getting reviews! Make sure you’re always getting reviews from satisfied clients.