Blueprint for twitter success


Why bother?

A user scrolls through a Twitter feed on the screen of an Apple Inc. iPhone 5 smartphone in this arranged photograph taken in London, U.K., on Friday, Oct. 4, 2013. Twitter Inc.’s initial public offering documents suggested a valuation of $12.8 billion for the microblogging service, underscoring the seven-year rise of a still unprofitable company that has helped revolutionize how people share information. Photographer: Chris Ratcliffe/Bloomberg via Getty Images

500 million users / 200 million active users / average use: 170 minutes per month

% of Internet users on Twitter:

18-29 = 27%

30-49 = 16%

50-64 = 10%

65+ = 2%

Men = 17%

Women = 15%

On twitter you can: Stay up -to -the minute on all your favorite topics. Become a thought leader + chat with celebs Offer discounts, deals, events + more. Keep existing customers engaged Build brand recognition Find new customers

10 Ways to Look Like a Pro on Twitter

  1. Create a strong profile

Add a picture. Use the 160 character description to explain who you are and why people should follow you. Have a core set of topics? List them – and stick to or amend your list; it’s your mission statement. Add a link to your website.

3. Use search

Another way to avoid stream fatigue: Pop a topic into Twitter’s search and read up on the latest news. Try it as a hashtag, like #marketing. Don’t forget to set a timer if you don’t want to get lost for hours. This is good stuff!

5. Get busy

On Twitter, there’s almost nothing sadder that an inactive profile. Tweet at least once a day, building up to three to five times daily. Don’t neglect weekends.


17% higher for brands on weekends

only 19% of brands Tweet on weekends

Interaction is 30% higher 8 AM-7PM

2. Make a list or two

Don’t get a headache reading a never-ending stream. Create lists of the topics and experts you want to follow – media outlets, hot bloggers, brands, etc. Click a list to see just the people you want to read – like a customized news feed.

4. Follow influencers

Find influencers- people who are already popular with your target audience – using Twitter search and’s Pulse search (a Klout score is their influence, measured by engagement).Follow them, talk to them.

6. Follow back

For personal accounts, follow back anyone legitimate who follows you, using Brand accounts should follow the most engaging folks.

7. Be interesting

Mix it up: Post your thoughts. Re Tweet others. Share your competitors’ stuff, when it’s good. Reply to people. What ever you do, dont just promote!

Brand engagement:

22% replies 92% link clicks

78% RT

86% Higher include a link

Increase engagement

2x higher: include an image

9. Aask for ReTweets

Don’t leave engagement to chance. Ask for a “ReTweet” and get up to 23 times more than if you didn’t ask at all. Ask for an “RT” and you can expect about 10 times more than when you dont ask.

What’s a hashtag?

+21% engagement with 1 or 2 hashtags compared to using 3+




8. Use direct messages

For private and one-to-one messages, please DMI If you Tweet “Thx for the follow” to each new follower, your stream will be deadly boring.

10. Keep it short

Get short URLs at or with hootsuite. Use abbreviations such as THX (thanks) and PLMK (please let me know). Tweets that are less than 100 characters get 17% more engagement.

They’re # keywords

+2x engagement when you add a hashtag

Try #FF or #FollowFriday to suggest/ find followers

Stats: Buddy Media analysis Test +analyze to optimize your results.

Label Tweets with them. Search with them. Find them at See trending tags at Compare them at