Leverage Google Display Network to catch customers while they’re in action. Use these six tactics to reach a wider audience with GDN.
Get Started with Remarketing
Remarketing allows your brand to follow your customer around and present your company on the site they visit .
Use Manage Placements
All marketing initiatives are more productive when someone strategizes them according to data and insight .
Avoid Using Too Many Layers
Layering is a highly successful digital tactic , but it needs to be done in due time .
Make Ads in all Formats
Make sure the ads you’re using are available in all formats . It’s a rookie move to get this wrong .
Keep Display Ads Straightforward
There’s no reason to reinvent the wheel or try to be too sneaky with the display ads you create .
Test Your Google Display Ads
Be sure to test all your campaigns to gather insightful information and data on your target market .