DO’S
Do invest in creating a professional, secure site for your business 
Do keep it simple-too-much content, page copy or too many calls to action will overwhelm your prospects
Do make it possible to contact you easily from your homepage 
Do create a navigation bar and bucket your content by theme and importance to your client
Do use easy-to-read and simple colors and fonts.
Do aim for at least 250 words of text per page, with keywords included and 1-3 aspirational images images
Do use Google AdWords tool to determine the strategic keywords for your site SEO and copy 
Do create a mobile and tablet friendly site, and test to make sure they are easy to navigate and visitors can contact you from the devices
Do add your social buttons and link to your business blog to grow your brand awareness and generate fresh content on your site 
Do add your business reviews to your website homepage-prospects like to know what previous clients had to say about your services and they serve as online testimonials
DON’TS
Don’t underestimate the importance of a strong easy-to-navigate site for generating more inquiries
Don’t publish irrelevant content including too many links, videos on auto-play and distracting external ads 
Don’t bury or over-complicate your contact form; it is the most important section on your site
Don’t make it hard for a prospect to find what they are looking for or they will leave within 10 seconds
Don’t use too many colors and distracting or hard-to-read fonts
Don’t include to much copy or images on each page, this will overwhelm your prospect and they will leave
Don’t underestimate the power of strong SEO – follow the key on-page factors for SEO and think “client first” when determining your keywords
Don’t forget to test what your website looks likes from mobile devices, tablets, and across several internet browsers 
Don’t miss out on fresh content; social media sites and blogs are updated frequently and adding these links will help your site get crawled by search engines more often
Don’t exclude past client testimonials from your site 72% of consumers trust online recommendations as much as personal ones
