BRAND
Maintain consistent branding by keeping your logo in the same place on your pages and adopting a consistent color scheme.
CONTRAST
If you want the user to pay attention to a certain section of your website use heavier fonts for your titles and contrasting colors for links.
CONSISTENCY
Keep buttons the same. This helps the user to identify where the navigation points are and where they can click.
FUNCTIONALITY
Structure your content to feet the needs of your user and make sure your design is responsive and your images load quickly.
TYPOGRAPHY
Create a simple typography style for different elements of your site – from the main header to bullet points, to status messages.
WHITE SPACE
Use this space to your advantage. It will make your content more digestible while also leading the user to focus on the elements surrounding the text.
MOBILE RESPONSIVENESS
These days, this can be more than half your traffic, so make sure your site is visible on mobile, and acts in a “responsive” manner.
BALANCE
Keep your website in balance, either via symmetrical balance or asymmetrical balance. We – humans – really like balance.
LIVE CHAT
Respond to the inquires inside of the live chat as much as possible with a minimum of one hour per day, get to know your users/customers.
COLLECT DATA
It’s important to collect data from your users – monitor their clicks, measure how much time they spend on the page, survey them, etc.
