Pros & Cons of Pay Per Click Advertising


• You can set your own budget depending on how much you are willing to spend

• The performance of your campaign can be measured easily and in real time

• You are able to track ads in real time, where you can see the actual demographics and data

• Unlike SEO, PPC gives instant results, primarily because you pay for it.

• Your business can have global or local exposure depending on what you decide


• There is a lot of competition in the world of PPC advertising and it becomes complex

• One of the biggest disadvantages of PPC advertising it that it is a paid service

• Your ads will stop being displayed the moment you stop paying for them

• There is no guarantee that a user will purchase your products or services

• Setting up a successful PPC campaign is time-consuming as it involves research